A New Milestone with ATLF | Africa Tourism Leadership Forum

CiMSO has returned from the Africa Tourism Leadership Forum (ATLF) 2024 with insights, networking opportunities, and a renewed commitment to driving digital transformation across Africa’s hospitality landscape. This Pan-African event, held in Gaborone, Botswana, brought together the continent’s tourism, travel, hospitality, and aviation sectors in an engaging dialogue to enhance intra-Africa travel and showcase tourism as a significant economic driver for African economies.

Our participation at ATLF was a chance to strengthen ties within the hospitality sector and expand our presence further into Botswana, solidifying our role as a key player in Africa’s tourism development.

Championing Innovation & Collaboration at ATLF

ATLF is a platform known for its forward-thinking approach, allowing tourism and hospitality leaders to share knowledge, innovate, and collaborate. It’s a space where tourism’s role in economic diversification is highlighted, and entrepreneurship, empowerment, and youth engagement are celebrated. At CiMSO, we have always believed in harnessing innovation to support these initiatives, aligning closely with the forum’s vision to drive sustainable growth.

Our Director of Sales and Marketing, Johan Marais, was at the forefront of discussions on how CiMSO’s integrated software solutions can support African tourism businesses in adapting to the industry’s evolving demands, particularly as intra-African travel gains traction. Through platforms like ATLF, Cicane showcases its continuous dedication to supporting the hospitality industry across Africa, particularly during this time of rapid growth and transformation.

Expanding Horizons in Botswana

For CiMSO, this year’s ATLF marked a significant chapter in our continued expansion into Botswana. The growing demand for integrated software solutions in this dynamic market aligns perfectly with our suite of hospitality products. From property management and point-of-sale systems to inventory and club management, our solutions are crafted to empower businesses with the tools they need to operate efficiently and grow sustainably.

We see tremendous potential in Botswana’s tourism and hospitality sectors and are excited to deepen our partnerships and support the country’s digital transformation.

Recognition of Industry Pioneers

As an awards platform recognising African innovation, ATLF allowed us to witness African tourism leaders celebrated for their ground-breaking contributions. These are changemakers whose innovations drive tourism growth and shape the future of Africa’s travel and hospitality landscape. At CiMSO, we are proud to be associated with this calibre of thought leadership. We are inspired to continue delivering solutions that enhance African businesses’ efficiency, sustainability, and success.

Looking Forward to 2025

With a wealth of new connections, exciting business prospects, and strategic insights gained, CiMSO is looking ahead to 2025 with renewed vigour. Our involvement at ATLF 2024 strengthens our resolve to play a pivotal role in Africa’s tourism renaissance. As the continent continues to invest in tourism infrastructure and technology, we stand ready to provide the tools to help businesses survive and thrive in this era of growth and innovation.

The Future is Digital with CiMSO

As ATLF concluded, one message rang clear: Africa’s tourism industry is poised for unprecedented growth, and digital innovation will be at its core. We at CiMSO are proud to be part of that journey, leading the charge in digital transformation across the continent’s hospitality and tourism sectors.

Stay tuned for more updates as we continue our journey to empower Africa’s tourism industry.

Contact us

CiMSO supports clients transitioning from fragmented legacy software systems to integrated ERP solutions. CiMSO also manages the successful deployment of new systems in compliance with their ISO90003 Quality Management Systems and PRINCEII project management methodologies.

Don’t hesitate to contact your local CiMSO office or Value Added Reseller for more information on CiMSO’s Integrated ERP Software Suites for Hotels, Lodges, Resorts, Clubs, Timeshare, and Leasing management.