Rising Recreational Golf Demand in 2024

As we reach the midpoint of 2024, recreational golf in the United States continues to show strong demand. Rounds of golf played are trending 2% ahead of the mid-year total from 2023, a year that already saw a record number of rounds played across U.S. courses.

While a 2% year-over-year increase might seem modest, the broader context reveals that the demand for recreational golf remains at historically high levels. According to the National Golf Foundation (NGF), the numbers suggest the industry is experiencing a ‘new normal’ in terms of play.

We are now 50 months past the lifting of pandemic-related restrictions on golf, and in only three of those 49 months, rounds failed to surpass their pre-pandemic equivalents, based on the 2017-2019 monthly averages. April was the underperformer in all three instances, a month known for its weather variability, which impacts play.

Crucially, golf continues to thrive during the peak season months of May through September. Compared to pre-COVID figures, play has increased by at least 13% in every peak season month since 2020. Over the last five years, rounds during these 22 peak season months have been up an average of 17%.

Recreational Golf Key Stats:

2024 Mid-Year Rounds: +2% compared to 2023.
Pandemic Recovery: 50 months since restrictions lifted; only 3 months underperformed pre-pandemic averages.
Peak Season Growth: +13% minimum increase in rounds during peak season since 2020.
Five-Year Average: +17% increase in peak season rounds.

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